Marketing Humor does it Hurt Companies Brand

A new study finds advertisers often use humor to grab consumer’s attention but they should be cautious. See more.See more

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Ugly Sweaters Support St. Jude Children s Research Hospital

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Don your best ugly sweater to look good and do good. Tis the season to wear the funniest, craziest and most ridiculously awesome ugly holiday sweaters . Kmart has launched #UglySweaterforBetter —a social media campaign that asks people to show off their favorite ugly sweaters in selfies, photos and videos while challenging others to do the same—to benefit St. Jude Children's Research Hospital ® . Starting today through December 24 , Kmart will donate $1.00 to St. Jude* for every qualifying Facebook, Instagram or Twitter post that tags @Kmart and @stjude and includes the campaign hashtag #UglySweaterforBetter. Read More
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